Production coordination
The spine of the shoot. Call sheets, schedules, locations, permits, vendors, and the crew list, built before anyone steps on set.
Keith Larson.
FocusMusic videos, commercials, brand campaigns
Credits15+ music videos & campaigns
ReachDr. Martens campaign ran on 3.3M+ combined followers
BasedLos Angeles, hybrid or on-site
StatusBooking PC, producer, and AD days in LA
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Who is “KJ”?
Los Angeles, CAKeith “KJ” Larson is a Los Angeles-based creative, producer, and marketer with a passion for storytelling, culture, and the ideas that bring people together. With a background spanning marketing, live events, music production, and business development, he's always been drawn to the space where creativity and strategy meet.
For Keith, social media is more than content. It's a way to build a world around a brand. Whether it's capturing a moment, shaping a visual identity, or finding the story that makes people stop scrolling, he believes the best work feels natural, memorable, and worth sharing.
There's always a story worth telling. Keith's job is to make people want to listen.
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Highlights
2023 — Present
Brand campaign
Dr. Martens — Lowell Chukka Boot
Social ad campaign built directly with the Dr. Martens Social Media & Community Coordinator. Sourced the location, talent, and props, then appeared in the spot alongside the talent I cast. Ran on the brand’s owned channels, including @drmartensofficial (3.1M followers) and @drmartensusa (228K).
Music video
KAIRO — Just When It’s Over
Producer and assistant director. Built the call sheet, locked the location, and coordinated the choir so the group stayed in sync on camera. Ran the day on time, sending PAs out on pickups and keeping the director moving when we started to fall behind.
Live events
Parafunelia Events
Produced quarterly live music events in San Diego, each drawing 250 to 400 people. Owned venue communication, scheduling, guest lists, and logistics, plus the promo content and social marketing that filled the room.
Additional crew credits (7)
Jelani Aryeh — Breaking ByMusic video
Lighting Assist
Cynthia Parker — Bound to YouVisualizer
Lighting Assist
Chlothegod — That Can’t Be NormalVisualizer
Production Assistant
Myles Lloyd — One SidedMusic video
Production Assistant
BBYKOBE — NO HOMEGIRLSMusic video
Production Assistant
Tiffany Stringer — SupernovaMusic video
Production Assistant
Future Society — Meet Wandering RainSocial ad campaign
Production Assistant
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What I bring
On set & assistant directing
Running the day beside the director and DP. Keeping departments moving, sending PAs where they are needed, and protecting the shot list when the clock tightens.
Brand & commercial campaigns
Working directly with brand-side teams to take a spot from idea to posted. Sourcing talent, locations, and props, and delivering work that clears an in-house review.
Post & delivery
Holding the timeline after wrap. Edits, cutdowns, and recap content delivered in the specs each platform and client actually needs.
Experience
- EdgeBusiness Development, 2025 — Present
- WhovaAccount Manager, 2024 — 2025
- ParafuneliaEvent Producer, San Diego, 2023 — 2024
- San Diego State UniversityBS Marketing, Fowler College of Business
Create
- CapCut
- Photoshop
- Canva
- In-app editing
Marketing & ads
- Meta Ads Manager
- Campaign reporting
- HubSpot
- Audience research
Available for production coordinator, producer, and assistant director days on music videos, commercials, and brand shoots in Los Angeles. Email your dates and a one-line brief.