Los Angeles  ·  Producer & short-form content

Keith Larson.

FocusShort-form, artist content, social
Credits15+ music videos & campaigns
ReachBrand channels totaling 3.3M+ followers
BasedLos Angeles, hybrid or on-site
StatusOpen to consulting
01

Who is “KJ”?

Los Angeles, CA

Keith “KJ” Larson is a Los Angeles-based creative, producer, and marketer with a passion for storytelling, culture, and the ideas that bring people together. With a background spanning marketing, live events, music production, and business development, he's always been drawn to the space where creativity and strategy meet.

For Keith, social media is more than content. It's a way to build a world around a brand. Whether it's capturing a moment, shaping a visual identity, or finding the story that makes people stop scrolling, he believes the best work feels natural, memorable, and worth sharing.

There's always a story worth telling. Keith's job is to make people want to listen.

02

Highlights

2023 — Present
Dr. Martens Lowell Chukka Boot campaign still
Brand campaign

Dr. Martens — Lowell Chukka Boot

Social ad campaign commissioned by the Dr. Martens social team. Sourced the location, talent, and props, then appeared in the spot alongside the talent I cast. Ran on the brand’s owned channels, including @drmartensofficial (3.1M followers) and @drmartensusa (228K).

Producer / TalentSocial ad campaign
 KAIRO, Just When It’s Over, music video still
Music video

KAIRO — Just When It’s Over

Producer and assistant director. Built the call sheet, locked the location, and coordinated the choir so the group stayed in sync on camera. Ran the day on time, sending PAs out on pickups and keeping the director moving when we started to fall behind.

Producer / ADMusic video
 Parafunelia Exhibition 001, Los Angeles
Live events

Parafunelia Events

Produced quarterly live music events in San Diego, each drawing 250 to 400 people. Owned venue communication, scheduling, guest lists, and logistics, plus the promo content and social marketing that filled the room.

Event Producer2023 — 2024

Additional credits

Jelani Aryeh — Breaking ByMusic video Gaffer
Cynthia Parker — Bound to YouVisualizer Gaffer
Chlothegod — That Can’t Be NormalVisualizer Production Assistant
Myles Lloyd — ONE SIDEDMusic video Production Assistant
BBYKOBE — NO HOMEGIRLSMusic video Production Assistant
Tiffany Stringer — SupernovaMusic video Production Assistant
Future Society — Meet Wandering RainSocial ad campaign Production Assistant
03

What I bring

Production

Coordinating shoots from pre-production through post. Directors, talent, crew, and timelines, across music videos, visualizers, and brand campaigns.

  • Pre-production
  • On-set coordination
  • Post timelines

Short-form & social

Shooting vertical on set, on tour, and in the crowd, then cutting it fast enough that it still feels like right now. Finding the niches inside a fandom and giving them something to make.

  • Short-form edits
  • BTS
  • Creator seeding
  • Secondary pages

Trends & audience research

Reading culture and the data at the same time. A sound is only worth chasing when it actually fits the artist.

  • Trend briefs
  • Niche mapping
  • Content pillars

Reporting & growth

The marketing side. Clear weekly numbers, plus the campaign and partnership thinking behind why they moved.

  • Weekly reports
  • Performance analysis
  • Paid social

Experience

  • EdgeBusiness Development, 2025 — Present
  • WhovaAccount Manager, 2024 — 2025
  • ParafuneliaEvent Producer, San Diego, 2023 — 2024
  • San Diego State UniversityBS Marketing, Fowler College of Business

Create

  • CapCut
  • Photoshop
  • Canva
  • In-app editing

Strategy & data

  • Meta Ads Manager
  • HubSpot
  • Apollo
  • Sales Navigator
Let's make something worth watching

keithjrlarson@gmail.com

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